상세정보
Export to Refworks부가기능
Aspects of Online Reviews and Their Effects in Consumer Decisions
상세 프로파일
| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Aspects of Online Reviews and Their Effects in Consumer Decisions. |
| 개인저자 | Watson, Jared Joseph. |
| 단체저자명 | University of Maryland, College Park. Business and Management: Marketing. |
| 발행사항 | [S.l.]: University of Maryland, College Park., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 208 p. |
| 기본자료 저록 | Dissertation Abstracts International 79-12A(E). Dissertation Abstract International |
| ISBN | 9780438144781 |
| 학위논문주기 | Thesis (Ph.D.)--University of Maryland, College Park, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 79-12(E), Section: A.
Advisers: Amna Kirmani |
| 요약 | This dissertation examines different aspects of online reviews and their effects in consumer decisions. Online reviews are proliferating at a tremendous rate, with most consumers now stating that online reviews are the most important product a |
| 일반주제명 | Marketing. Psychology. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
