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The Influence of Hedonic and Utilitarian Purchase Motivation on Assortment Size Choice
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | The Influence of Hedonic and Utilitarian Purchase Motivation on Assortment Size Choice. |
| 개인저자 | Whitley, Sarah Catherine. |
| 단체저자명 | Boston University. Management. |
| 발행사항 | [S.l.]: Boston University., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 98 p. |
| 기본자료 저록 | Dissertation Abstracts International 79-11A(E). Dissertation Abstract International |
| ISBN | 9780438146754 |
| 학위논문주기 | Thesis (Ph.D.)--Boston University, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.
Adviser: Remi Trudel. |
| 요약 | The present research examines how hedonic and utilitarian purchase motivations influence consumers' perceptions of their product preferences and the resulting number of options they wish to consider when making a purchase. Experimental study res |
| 일반주제명 | Marketing. Behavioral psychology. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
