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Traditional Media and New Media Advertising Cost Differentiation Research
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Traditional Media and New Media Advertising Cost Differentiation Research. |
| 개인저자 | Xu, Jin. |
| 단체저자명 | Arizona State University. Business Administration. |
| 발행사항 | [S.l.]: Arizona State University., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 47 p. |
| 기본자료 저록 | Dissertation Abstracts International 79-09A(E). Dissertation Abstract International |
| ISBN | 9780355932614 |
| 학위논문주기 | Thesis (Ph.D.)--Arizona State University, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.
Advisers: Bin Gu |
| 요약 | This study examines the 3 key questions of media budget allocation, to find our a better invest model. Including spending share of traditional media and digital media, program selection strategy and duration mix optimization to analyse the trend |
| 일반주제명 | Business administration. Marketing. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
