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Analysis of the Impact of Strong Ties Between a Retail Company and its Customer -- An Empirical Analysis and Case Study of Kid's Want, a Maternal and Child Products Retail Company
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Analysis of the Impact of Strong Ties Between a Retail Company and its Customer -- An Empirical Analysis and Case Study of Kid's Want, a Maternal and Child Products Retail Company. |
| 개인저자 | Wang, Jianguo. |
| 단체저자명 | Arizona State University. Business Administration. |
| 발행사항 | [S.l.]: Arizona State University., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 133 p. |
| 기본자료 저록 | Dissertation Abstracts International 79-09A(E). Dissertation Abstract International |
| ISBN | 9780355929904 |
| 학위논문주기 | Thesis (D.B.A.)--Arizona State University, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 79-09(E), Section: A.
Advisers: Bin Gu |
| 요약 | Due to the booming young mothers and fathers in the new era as well as the changes in the concept of parenting and the favorable liberalization of China's second child policy, the maternal-baby nursing market continues to grow, and it has become |
| 요약 | The rapid development of mobile Internet, highly transparent information, consumers grasp the sovereignty, along with the rise of the middle class, consumption increase encouraged personalized, customized needs. The boundaries between online and |
| 요약 | The paper takes the relationship between maternal-baby nursing retailers and targets customers as the study object, based on customer service of maternal-baby nursing retailer data, empirical studies, we found that this particular group, mothers |
| 요약 | The maternal-baby nursing retailers form a strong relationship between enterprises and customers by establishing a strong relationship between products and customers, employees and customers, and customers to customers. Maternal-baby nursing ret |
| 요약 | The research on the method of establishing the strong tie can be considered as an analysis of feasibility. The research results of this paper will help to improve the overall customer service experience and satisfaction of the mother and infant |
| 일반주제명 | Business administration. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
