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Essays on Dynamic Updating of Consumer Preferences
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Essays on Dynamic Updating of Consumer Preferences. |
| 개인저자 | Lu, Tong. |
| 단체저자명 | University of Pennsylvania. Marketing. |
| 발행사항 | [S.l.]: University of Pennsylvania., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 154 p. |
| 기본자료 저록 | Dissertation Abstracts International 79-10A(E). Dissertation Abstract International |
| ISBN | 9780438036840 |
| 학위논문주기 | Thesis (Ph.D.)--University of Pennsylvania, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 79-10(E), Section: A.
Advisers: Eric T. Bradlow |
| 요약 | Consumers dynamically update their preferences over time based on information learned through product search and consumption experiences, particularly in online media. Using three unique datasets from different domains, we address specific ways |
| 일반주제명 | Marketing. Statistics. Education. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
