자료유형 | 학위논문 |
---|---|
서명/저자사항 | Toward a Comprehensive Understanding of User-Generated Content and Engagement Behavior on Facebook Business Pages. |
개인저자 | Yang, Mochen. |
단체저자명 | University of Minnesota. Business Administration. |
발행사항 | [S.l.]: University of Minnesota., 2018. |
발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
형태사항 | 208 p. |
기본자료 저록 | Dissertation Abstracts International 79-12A(E). Dissertation Abstract International |
ISBN | 9780438168169 |
학위논문주기 | Thesis (Ph.D.)--University of Minnesota, 2018. |
일반주기 |
Source: Dissertation Abstracts International, Volume: 79-12(E), Section: A.
Advisers: Yuqing Ren |
요약 | Social media platforms such as Facebook empower individual users to interact with companies and with each other on company-managed business pages. Users can generate content by posting directly to the business pages, and other users can engage w |
일반주제명 | Business administration. |
언어 | 영어 |
바로가기 | ![]() |