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Consumer Fairness and Trust Judgments in Response to 'Bad Behavior' by Firms
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Consumer Fairness and Trust Judgments in Response to 'Bad Behavior' by Firms. |
| 개인저자 | Neuwirth, Benjamin Jerome. |
| 단체저자명 | Northwestern University. Marketing. |
| 발행사항 | [S.l.]: Northwestern University., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 205 p. |
| 기본자료 저록 | Dissertation Abstracts International 79-11A(E). Dissertation Abstract International |
| ISBN | 9780438116764 |
| 학위논문주기 | Thesis (Ph.D.)--Northwestern University, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.
Adviser: Ulf Bockenholt. |
| 요약 | Firms are facing reputational crises with increasing regularity. Despite this, relatively little is known about what types of firm actions consumers will judge to be reprehensible, and how firms should respond once a reputational crisis has occu |
| 일반주제명 | Marketing. Psychology. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
