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Essays in Machine Learning, Social Networks and Marketing
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Essays in Machine Learning, Social Networks and Marketing. |
| 개인저자 | Nathan, Alexandros. |
| 단체저자명 | Northwestern University. Industrial Engineering and Management Sciences. |
| 발행사항 | [S.l.]: Northwestern University., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 125 p. |
| 기본자료 저록 | Dissertation Abstracts International 79-11B(E). Dissertation Abstract International |
| ISBN | 9780438117266 |
| 학위논문주기 | Thesis (Ph.D.)--Northwestern University, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 79-11(E), Section: B.
Adviser: Noshir Contractor. |
| 요약 | This thesis is organized into two distinct parts |
| 요약 | The motivation for the first chapter is that in recent years, the size of data sets has exceeded the disk and memory capacities of a single computer. This has created the need to employ parallel and distributed computing in order to perform crit |
| 요약 | The second and third chapters address two fundamental problems in marketing: customer retention, and product adoption, respectively. In the second chapter, we explore the power of social networks in predicting non-contractual customer behavior. |
| 요약 | In the third chapter, using the same data set as in the second chapter, we investigate the structural aspects behind the adoption of Venmo. The most distinct quality of our data set is that Venmo transactions reflect offline activities combined |
| 일반주제명 | Industrial engineering. Artificial intelligence. Marketing. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
