자료유형 | 학위논문 |
---|---|
서명/저자사항 | Three Essays on Social and Economic Effects of User-Generated Content. |
개인저자 | Zifla, Ermira. |
단체저자명 | Temple University. Business Administration/Management Information Systems. |
발행사항 | [S.l.]: Temple University., 2018. |
발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
형태사항 | 122 p. |
기본자료 저록 | Dissertation Abstracts International 80-01A(E). Dissertation Abstract International |
ISBN | 9780438308046 |
학위논문주기 | Thesis (D.B.A.)--Temple University, 2018. |
일반주기 |
Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Adviser: Sunil Wattal. |
요약 | In this dissertation, I investigate how online social interactions and user-generated content affect sellers and consumers in online platforms. I conduct three empirical studies to understand the effect of user-generated content in three differe |
일반주제명 | Commerce-Business. Social psychology. Web studies. |
언어 | 영어 |
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