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Putting a Price on Participation: The Role of Consumer Costs and Benefits
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Putting a Price on Participation: The Role of Consumer Costs and Benefits. |
| 개인저자 | Blank, Ashley Stadler. |
| 단체저자명 | The Pennsylvania State University. Business Administration. |
| 발행사항 | [S.l.]: The Pennsylvania State University., 2016. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2016. |
| 형태사항 | 69 p. |
| 기본자료 저록 | Dissertation Abstracts International 79-12A(E). Dissertation Abstract International |
| ISBN | 9780438135840 |
| 학위논문주기 | Thesis (Ph.D.)--The Pennsylvania State University, 2016. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 79-12(E), Section: A.
|
| 요약 | Building on past consumer participation and behavioral pricing research, the author investigates how participation in firm activities (e.g., in design or production) affects consumer price perceptions and the process by which these perceptions f |
| 일반주제명 | Marketing. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
