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Three Essays on Network Development, Social Influence, and User Engagement in Online Communities
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Three Essays on Network Development, Social Influence, and User Engagement in Online Communities. |
| 개인저자 | Ameri, Mina. |
| 단체저자명 | The University of Texas at Dallas. Management Science. |
| 발행사항 | [S.l.]: The University of Texas at Dallas., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 158 p. |
| 기본자료 저록 | Dissertation Abstracts International 79-12A(E). Dissertation Abstract International |
| ISBN | 9780438293717 |
| 학위논문주기 | Thesis (Ph.D.)--The University of Texas at Dallas, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 79-12(E), Section: A.
Advisers: Ying Xie |
| 요약 | I study influential factors on users' activities in online communities in three chapters. Using unique data coming from an online anime (Japanese cartoon) platform containing data on users' friendship networks, anime adoptions, and generated con |
| 요약 | In the first chapter of this dissertation, I study the effects of observational learning and word-of-mouth (volume and valence) on consumers' product adoptions. Understanding whether these two social learning devices provide different and unique |
| 요약 | In the second chapter, I quantify the effects of binge-watching on consumers' engagement with media franchises in two areas: interactive and personal engagement. The former involves a user's content generation related to a focal media product an |
| 요약 | In the third chapter, I develop a structural model for the co-evolution of individuals' friendship tie formations and their concurrent online activities (product adoptions and production of user-generated content) within a social network. Explic |
| 일반주제명 | Marketing. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
