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The Impact of Source and Message Customization on Reactance: A Model for Customization Reducing Reactance to Persuasive Messages
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | The Impact of Source and Message Customization on Reactance: A Model for Customization Reducing Reactance to Persuasive Messages. |
| 개인저자 | Hanus, Michael D. |
| 단체저자명 | The Ohio State University. Communication. |
| 발행사항 | [S.l.]: The Ohio State University., 2016. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2016. |
| 형태사항 | 281 p. |
| 기본자료 저록 | Dissertation Abstracts International 80-01A(E). Dissertation Abstract International |
| ISBN | 9780438309777 |
| 학위논문주기 | Thesis (Ph.D.)--The Ohio State University, 2016. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Adviser: Jesse Fox. |
| 요약 | As consumers are becoming increasingly jaded toward traditional advertising methods, creators of persuasive messages are turning to new ways to make their appeals. Interactive technology allows the means to give users control over the persuasive |
| 요약 | These studies assess the means by which customizing a persuasive source or message can change attitudes towards an advertised product. Using the theory of interactive media effects (TIME) and the entertainment overcoming resistance model (EORM) |
| 요약 | Three studies were conducted to establish the means by which allowing users to customize can improve their attitudes toward a product and to give support for the CRRM. Study 1 allowed users to create the avatar for a salesperson who would give t |
| 요약 | Having established the important role of customization in Studies 1 and 2, Study 3 expanded on findings by allowing participants to customize the actual persuasive message, rather than the persuasive source. Study 3 allowed participants to creat |
| 요약 | The three studies taken together show evidence for the power of customizing a persuasive source or message in reducing psychological reactance to a persuasive attempt. The findings illustrate the important role of perceived interactivity and giv |
| 일반주제명 | Communication. |
| 언어 | 영어 |
| 바로가기 | 
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