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Strategizing for E-Commerce: Science and Art in Communication and Pricing
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Strategizing for E-Commerce: Science and Art in Communication and Pricing. |
| 개인저자 | Qiu, Ye. |
| 단체저자명 | The University of Texas at Dallas. Management Science. |
| 발행사항 | [S.l.]: The University of Texas at Dallas., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 128 p. |
| 기본자료 저록 | Dissertation Abstracts International 80-01A(E). Dissertation Abstract International |
| ISBN | 9780438419674 |
| 학위논문주기 | Thesis (Ph.D.)--The University of Texas at Dallas, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Adviser: Ram C. Rao. |
| 요약 | The rapid change that digital marketing is undergoing greatly affects how businesses adapt their marketing strategies. Firms can leverage digital commerce to their advantage by innovative pricing, assortment and advertising, for example. In my d |
| 일반주제명 | Marketing. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
