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Marketing management for school leaders [electronic resource] the theory and practice for effective educational practice
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Marketing management for school leaders : the theory and practice for effective educational practice/ Azure Angelov, Deidre Pettinga, and David Bateman. [electronic resource]. |
| 개인저자 | Angelov, Azure,1963- author. Pettinga, Deidre,1976- author, Bateman, David,1963- author, |
| 발행사항 | Lanham: Rowman & Littlefield, [2019]. |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Angelov, Azure, 1963- author. Marketing management for school leaders Lanham : Rowman & Littlefield, [2019] 9781475850079 |
| ISBN | 1475850093 9781475850093 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | The value exchange -- Strategic marketing -- Product -- Place -- Price -- Promotion -- Social media marketing. |
| 일반주제명 | Schools --Marketing. Social media --Marketing. Educational leadership. Educational leadership. Schools --Marketing. EDUCATION / Administration / General EDUCATION / Organizations & Institutions |
| 언어 | 영어 |
| 바로가기 |  |
