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Remote Usability Testing [electronic resource] Actionable Insights in User Behavior Across Geographies and Time Zones
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Remote Usability Testing [electronic resource] : Actionable Insights in User Behavior Across Geographies and Time Zones. |
| 개인저자 | De Bleecker, Inge. Okoroji, Rebecca, |
| 발행사항 | Birmingham: Packt Publishing Ltd, 2018. |
| 형태사항 | 1 online resource (193 p.). |
| 기타형태 저록 | Print version: De Bleecker, Inge Remote Usability Testing : Actionable Insights in User Behavior Across Geographies and Time Zones Birmingham : Packt Publishing Ltd,c2018 9781788999045 |
| ISBN | 9781788990639 1788990633 |
| 일반주기 |
Description based upon print version of record.
Do external factors impose a schedule on the UX study? |
| 내용주기 | Cover; Title Page; Copyright and Credits; Dedication; Packt Upsell; Contributors; Table of Contents; Preface; Chapter 1: Why Everyone Should Run Remote Usability Studies; Usability testing methodologies; In-person or lab usability testing; Remote usability testing; Advantages of remote methods; Extended reach; Typical devices; No travel required; No travel costs; No lab costs; No lab environment; Familiar equipment; User's natural environment; In the wild testing; Larger number of participants; Disadvantages of remote methods; Distributing the product under testing; Other disadvantages Remote moderated usability testingAdvantages of remote moderated studies; Body language; Tailored follow-up questions; Disadvantages of remote moderated studies; Remote unmoderated usability testing; Advantages of remote unmoderated studies; Natural behavior; Time zone independent; Less effort for the UX researcher; Eliminates influence; No schedules to manage; Testing with minors; Faster turnaround; Disadvantages of remote unmoderated studies; Guidance; Other disadvantages; Types of usability studies; Formative and summative usability studies; Qualitative and quantitative usability studies Longitudinal and single-session studiesComparative and single test object studies; Other study types; Summary; Chapter 2: What Not to Forget When Planning Your Study; Who are the stakeholders?; The product being tested; The goal of the study; Determining the status quo; A regular study to measure against a baseline; Why? (Finding answers to questions about increasing conversion/decreasing drop-off); Understanding the users; Global suitability; Comparing design options; Comparing to competitors; Feature validation; Concept validation; Product validation; What to do next Predicting future behaviorClassic usability goals; The budget; The scope of the study (the tasks and questions); Objective benchmark scores; Task completion rate; Time-on-task; Subjective benchmark scores; Customer Effort Score; Single Ease Question; Task satisfaction rate; Net Promoter Score; System Usability Scale; USERindex; The test environment; Which are the target devices for the study?; What state is the product in?; How can the product be accessed?; Are special credentials required?; Are there any known bugs?; Any other requirements; The participants; Demographic requirements Device requirementsOther criteria; The number of participants; Participant incentives/compensation; The study methodology; Moderated or unmoderated study; Video-based and survey-based studies; The schedule; When will the product be available for testing?; Are there any hard deadlines?; Are there any update cycles that need to be taken into consideration?; Do the participants need to be equipped with physical devices?; What time of year is the study planned for?; Is a pilot run with participants/stakeholders necessary?; Is external approval required? |
| 요약 | Usability testing is a sub-discipline of User Experience, and remote testing involves fewer logistics, allows participation regardless of location and is quicker and cheaper to execute than in person studies, but still deliver valuable insights and feedback. This book is your ideal guide to remote usability testing. |
| 일반주제명 | User interfaces (Computer systems) --Testing. COMPUTERS / User Interfaces |
| 언어 | 영어 |
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