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Smarketing [electronic resource] how to achieve competitive advantage through blended sales and marketing
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Smarketing : how to achieve competitive advantage through blended sales and marketing/ Tim Hughes, Adam Gray and Hugo Whicher. [electronic resource]. |
| 개인저자 | Hughes, Tim,1965- author. Gray, Adam(Business writer), author, Whicher, Hugo,author, |
| 발행사항 | London ;. New York: Kogan Page, 2019. |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Hughes, Tim, 1965- author. Smarketing London ; New York : Kogan Page, 2019 9780749483586 |
| ISBN | 9780749483593 0749483598 |
| 서지주기 | Includes bibliographical references and index. |
| 일반주제명 | Marketing. Selling. Technological innovations. Digital media. Digital media. Marketing. Selling. Technological innovations. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
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