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The Impact of a Soda Tax on Aggregate Consumer Behavior
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | The Impact of a Soda Tax on Aggregate Consumer Behavior. |
| 개인저자 | Pizzutti, Dena. |
| 단체저자명 | Temple University. Business Administration/Interdisciplinary. |
| 발행사항 | [S.l.]: Temple University., 2019. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2019. |
| 형태사항 | 42 p. |
| 기본자료 저록 | Dissertations Abstracts International 81-02B. Dissertation Abstract International |
| ISBN | 9781085690454 |
| 학위논문주기 | Thesis (D.B.A.)--Temple University, 2019. |
| 일반주기 |
Source: Dissertations Abstracts International, Volume: 81-02, Section: B.
Advisor: Eisenstein, Eric. |
| 이용제한사항 | This item must not be sold to any third party vendors. |
| 요약 | In January of 2017, Philadelphia became the second American jurisdiction to implement a targeted "soda tax", which added a new tax of 1.5 cents per ounce to sweetened beverages. Revenue from the tax was intended to be used for pre-k education and the rebuilding of parks and recreation centers (Terruso, 2017). As obesity in the United States and around the world continues to be of concern, leaders from across disciplines will be looking to find out if and how consumers change behavior as a result of such taxes. Many communities across the US are currently considering or in the process of implementing adding a similar tax yet existing research is limited and finds conflicting results. The following paper demonstrates the impact of the tax in two different ways. First, transactional data from a convenience store chain was used to review beverage transactional sales before and after the tax. Sales were recorded in Philadelphia, stores immediately outside the border, and remaining stores in the geographical area. Secondly, purchase behavior of consumers in the Philadelphia market before and after the soda tax was implemented was analyzed. This allowed the ability to understand the geographic buying patterns of individuals before and after the tax, as well as any demographic differences in the behavior change. These two studies provide a deeper look into the soda tax impact than exists in the current literature due to the number of locations captured, duration of studies, and consumer-level transactional data. |
| 일반주제명 | Marketing. Economics. Behavioral psychology. |
| 언어 | 영어 |
| 바로가기 | 
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