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Empirical Studies on Service Operations in New Technologies
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Empirical Studies on Service Operations in New Technologies. |
| 개인저자 | Karacaoglu Garro Beraza, Nil. |
| 단체저자명 | Northwestern University. Operations Management. |
| 발행사항 | [S.l.]: Northwestern University., 2019. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2019. |
| 형태사항 | 198 p. |
| 기본자료 저록 | Dissertations Abstracts International 81-03B. Dissertation Abstract International |
| ISBN | 9781085638005 |
| 학위논문주기 | Thesis (Ph.D.)--Northwestern University, 2019. |
| 일반주기 |
Source: Dissertations Abstracts International, Volume: 81-03, Section: B.
Advisor: Lariviere, Martin A. |
| 이용제한사항 | This item must not be sold to any third party vendors.This item must not be added to any third party search indexes. |
| 요약 | This dissertation contains four essays. The first essay, Strategically Giving Service: The Effect of Real-Time Information on Service Efficiency, analyzes the impact of the increased availability of real-time information on the behavior of strategic agents and the implications of this phenomenon for service efficiency using data from one of the leading e-hailing taxi platforms in South America. It empirically studies the real-time reactions of agents to the dynamic entry of new competitors into their service zones in e-hailing platforms. We find that the net response to real-time information indicating the entry of new competitors in a service zone is an increase in the scattering of agents previously in that service zone. The response is not homogeneous, as some agents are more likely than others to respond to entry. We find that those agents who are more likely to scatter in reaction to the real-time entry of competitors achieve higher utilization. We investigate the consequences of this behavior for the efficiency of service systems. In the second essay, Need for Speed: Impact of Website Performance on Online Retailers, we leverage novel retail and website performance data to investigate the impact of website performance on online sales using two different research designs---panel data with fixed effects and generalized synthetic control with elastic net. Our results show that a 1 percent slowdown in website speed decreases the sales of the retailer by 0.26 percent. Slowdowns undermine retailers' quest to turn website traffic into sales as well. Moreover, our results show that customers are more sensitive to website slowdowns in mobile channel compared to the desktop channel. In the third essay, Whether Weather Matters, we shed light on the impact of an exogenous factor---weather conditions---on retailers' B&M store and online sales as well as on customers' channel choice. Using online and B&M store data from a worldwide winter apparel retailer and daily weather and climate normals data at the zip code level, we find the following: (1) Negative (positive) temperature deviations, i.e., cold (hot) days, lead to a significant increase (decrease) in sales both for online and offline channels. The effects are stronger for the offline channel. (2) Cold days induce customers to migrate to the offline channel, whereas hot days and snowy days lead them to purchase through the online channel. Moreover, our findings indicate that although weather significantly affects retailers' store traffic and sales, retailers' staffing practices are suboptimal |
| 일반주제명 | Business administration. Operations research. Management. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
