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Project Resources and Firm Experience: A Study of Bollywood Film Projects

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서명/저자사항Project Resources and Firm Experience: A Study of Bollywood Film Projects.
개인저자Huo, Da.
단체저자명Michigan State University. Business Administration - Strategic Management - Doctor of Philosophy.
발행사항[S.l.]: Michigan State University., 2019.
발행사항Ann Arbor: ProQuest Dissertations & Theses, 2019.
형태사항107 p.
기본자료 저록Dissertations Abstracts International 81-03A.
Dissertation Abstract International
ISBN9781085687812
학위논문주기Thesis (Ph.D.)--Michigan State University, 2019.
일반주기 Source: Dissertations Abstracts International, Volume: 81-03, Section: A.
Advisor: Shamsie, Jamal.
이용제한사항This item must not be sold to any third party vendors.This item must not be added to any third party search indexes.
요약The Resource-Based View (RBV) has made a major contribution to the field of strategy over the last thirty years. In spite of its growth in importance, the traditional RBV emphasizes the possession of VRIN resources as a sufficient condition for firms to achieve sustainable competitive advantage. In this dissertation, I show that an increase in the amount of VRIN resources that a firm may deploy could actually lead to diminishing returns. Barney later recognized that besides the mere possession of resources the firm might also play a role in creating an advantage, modifying VRIN to VRIO. However, this still did not clarify the characteristics of the firm that may also enable it to be better organized to draw upon its resources. I therefore focus on the firm's experience and assess the extent to which this may allow it to derive more value from its available resources. I use data from Bollywood, one of the major centers of film production in India. By drawing on this data, I link the box office performance of motion picture projects to project -based resources and to firm-based experience. As such, I investigate the extent to which benefits are embedded in the resources, as opposed to being driven by the application of the firm's experience to extract their value.
일반주제명Business administration.
Management.
언어영어
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