상세정보
Export to Refworks부가기능
Consumer Preferences for Local and Craft Beer, Responses to Craft Brewery Acquisitions, and U.S. Alcohol Consumption Patterns
상세 프로파일
| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Consumer Preferences for Local and Craft Beer, Responses to Craft Brewery Acquisitions, and U.S. Alcohol Consumption Patterns. |
| 개인저자 | Hart, Jarrett Donald. |
| 단체저자명 | University of California, Davis. Agricultural and Resource Economics. |
| 발행사항 | [S.l.]: University of California, Davis., 2019. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2019. |
| 형태사항 | 217 p. |
| 기본자료 저록 | Dissertations Abstracts International 81-02A. Dissertation Abstract International |
| ISBN | 9781085599184 |
| 학위논문주기 | Thesis (Ph.D.)--University of California, Davis, 2019. |
| 일반주기 |
Source: Dissertations Abstracts International, Volume: 81-02, Section: A.
Advisor: Alston, Julian M. |
| 이용제한사항 | This item must not be sold to any third party vendors. |
| 요약 | The U.S. beer industry has shifted dramatically over the past two decades from a highly concentrated and homogeneous industry to one with two distinct segments-craft and macro-and little substitutability between the two. The craft segment is composed of thousands of small, heterogeneous producers, supplying numerous differentiated products primarily focused on local markets, and the macro segment is composed of a few, less diverse producers, primarily focused on the national market. Furthermore, the craft segment has realized consistent growth whereas large breweries have seen a steady decline in sales since the early 2000s. Macro-breweries have responded by acquiring smaller breweries to capture a share of the craft market.This changing market structure evokes the question: how much do consumers prefer locally produced craft beer? And how do acquisitions affect preferences for local craft beer? In the first essay of this dissertation, I use large, newly developed datasets, based on beer reviews and observations of weekly sales, to explore the market for craft beer in America and address this question. Analysis of ratings data provides clear evidence of preferences for local and independently owned craft beer among avid craft beer drinkers. Examination of sales data extends these results to the general U.S. population, also showing that consumer demand is less price elastic for local beer than nonlocal beer. In econometric analysis, "natural experiments" created by mergers and acquisitions act as exogenous shifts in localness, and they are found to cause reductions in ratings but mixed changes in demand. Finally, ratings and sales are combined to infer an implicit value for local preferences.In the second essay of this dissertation, I implement an experimental approach to measure consumers' willingness-to-pay (WTP) for locally produced and independently owned beer. During the months of January and February 2018, customers at a local beer bar were asked to participate in an experiment in which they compare their initial beer selection with ten other beer offerings from the bar, selected at random |
| 일반주제명 | Agricultural economics. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
