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Middle schoolers, meet media literacy [electronic resource] how teachers can bring economics, media, and marketing to life
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Middle schoolers, meet media literacy : how teachers can bring economics, media, and marketing to life/ Jim Wasserman, David W. Loveland. [electronic resource]. |
| 개인저자 | Wasserman, Jim,1961- author. Loveland, David W.,1973- author, |
| 발행사항 | Lanham: Rowman & Littlefield, [2019]. |
| 형태사항 | 1 online resource (xiii, 190 pages). |
| 총서사항 | Media, marketing, and me series |
| 기타형태 저록 | Print version: Wasserman, Jim, 1961- author. Middle schoolers, meet media literacy Lanham, Maryland : Rowman & Littlefield, [2019] 9781475842173 |
| ISBN | 9781475842197 1475842198 |
| 서지주기 | Includes bibliographical references. |
| 내용주기 | Marketing & media: the twin pillars of American society -- Introduction to basic neoclassical economics (the objective study of choice) -- Behavioral economics (how we are "nudged" while making our choices) -- Coolness: the super nudge -- Seeking media lit's holy grail (consumer demographics) -- An age-old question (media lit and children) -- Tween centrics (media lit, tweens, and young teens) -- Media literacy, relativity, and persuasion -- Telling the truth. |
| 요약 | This book is a teaching manual that helps teachers not only explain the concepts of consumer economics and media literacy to middle schoolers but supplies lessons for students to get hands-on experience recognizing, deconstructing, evaluating, and choosing for themselves whether to accept the tangible product or intangible message offered. |
| 일반주제명 | Media literacy --Study and teaching (Middle school) Economics --Study and teaching (Middle school) Marketing --Study and teaching (Middle school) PSYCHOLOGY / Social Psychology |
| 언어 | 영어 |
| 바로가기 |  |
