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Advancing the common good [electronic resource] strategies for business, governments, and nonprofits
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Advancing the common good : strategies for business, governments, and nonprofits/ Philip Kotler. [electronic resource]. |
| 개인저자 | Kotler, Philip,author. |
| 발행사항 | Santa Barbara, California: Praeger, [2019]. |
| 형태사항 | 1 online resource (xv, 176 pages). |
| 기타형태 저록 | Print version: Kotler, Philip, author. Advancing the common good Santa Barbara, California : Praeger, [2019] 9781440872440 |
| ISBN | 1440872457 9781440872457 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers, and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations and foundations do to advance the common good? |
| 일반주제명 | Common good. Public interest. Social action. Social policy. Common good. Public interest. Social action. Social policy. |
| 언어 | 영어 |
| 바로가기 |  |
