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Going Native: Investigating the Drivers of Native Advertising Effectiveness
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Going Native: Investigating the Drivers of Native Advertising Effectiveness. |
| 개인저자 | LaBrecque, Alexander Charles. |
| 단체저자명 | Michigan State University. Business Administration-Marketing-Doctor of Philosophy. |
| 발행사항 | [S.l.]: Michigan State University., 2021. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2021. |
| 형태사항 | 91 p. |
| 기본자료 저록 | Dissertations Abstracts International 83-01A. Dissertation Abstract International |
| ISBN | 9798522947309 |
| 학위논문주기 | Thesis (Ph.D.)--Michigan State University, 2021. |
| 일반주기 |
Source: Dissertations Abstracts International, Volume: 83-01, Section: A.
Advisor: Khodakarami, Farnoosh;Voorhees, Clay. |
| 이용제한사항 | This item must not be sold to any third party vendors. |
| 일반주제명 | Skepticism. Editorials. Behavior. Web sites. Internet access. Hypotheses. Knowledge. Dissertations & theses. Researchers. Design. Essays. Attitudes. Social research. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
