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The power of experiments decision making in a data-driven world
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | The power of experiments : decision making in a data-driven world/ Michael Luca and Max H. Bazerman. |
| 개인저자 | Luca, Michael,author. Bazerman, Max H.,author, |
| 형태사항 | 1 online resource (xiv, 211 pages). |
| 기타형태 저록 | Print version: 9780262043878 0262043874 |
| ISBN | 9780262358255 0262358255 9780262358262 0262358263 |
| 내용주기 | Intro -- Contents -- Preface -- Acknowledgments -- Dedication -- Part I: Breaking Out of the Lab -- 1: The Power of Experiments -- A Quick Aside: The Anatomy of an Experiment -- The Book of Daniel -- Fifteen Centuries Later -- 2: The Rise of Experiments in Psychology and Economics -- A Brief History of Experimental Psychology -- Experimental and Behavioral Economics -- Economics Meets Psychology -- Behavioral Economics Emerges as a Field -- The Rise of Field Experiments -- 3: The Rise of Behavioral Experiments in Policymaking -- Nudging -- The Nuance behind Behavioral Insights The Link between Experiments and Nudging -- Back to the Nudge Unit -- Part II: Experiments in the Tech Sector -- 4: From the Behavioral Insights Team to Booking.com -- Five Key Barriers to Experimentation -- The Case of Google -- Experimental Infrastructure at Booking.com -- The Returns on Experimentation -- 5: #AirbnbWhileBlack -- The New Yorker Updates Its Cartoon -- Airbnb's Moral Wiggle Room -- #AirbnbWhileBlack -- Airbnb Makes Design Changes -- Satisfied with the Changes? -- The Broader Value of Experiments -- 6: eBay's 50 Million Advertising Mistake Why Correlations are Misleading: Evidence from eBay -- The eBay Ads Experiment -- The Return to Yelp Ads -- 7: Deep Discounts at Alibaba -- From Data to Decisions -- 8: Shrouded Fees at StubHub -- To Shroud Fees or Not to Shroud? -- The Results -- From Data to Decisions -- 9: Market-Level Experiments at Uber -- How Uber Experiments (and Why It's Challenging): The Case of Uber Express Pool -- 10: The Facebook Blues -- The Debbie Downer Effect -- Mad, Not Sad -- Toward Greater Transparency -- Broader Lessons from Tech Experiments -- Part III: Experimenting for the Social Good 11: Behavioral Experiments for the Social Good -- The Diffusion of Behavioral Insight Units -- Transforming Advice on Getting Out the Vote -- 12: Healthy, Wealthy, and Wise -- Wise -- Wealthy -- ... and Healthy -- 13: The Behavior Change for Good Project -- Katy and Angela -- Ambitious Goals -- From Dream to Reality -- Nudging to Improve Health -- The BCFG Launch -- 14: The Ethics of Experimentation -- Experimentation When Incentives Are Not Aligned -- Experiment Aversion -- The Moral Imperative to Experiment -- 15: A Final Case for Experiments and Some Concluding Lessons |
| 요약 | How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world. |
| 일반주제명 | Economics --Psychological aspects. Experimental economics. Decision making. Psychology. BUSINESS & ECONOMICS / Consumer Behavior. Decision making. Economics --Psychological aspects. Experimental economics. Psychology. Electronic books. |
| 언어 | 영어 |
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