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Starbucks/ Second edition
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Starbucks/ Marie A. Bussing. |
| 개인저자 | Bussing-Burks, Marie,1958- author. |
| 판사항 | Second edition. |
| 형태사항 | 1 online resource. |
| 총서사항 | Corporations that changed the world |
| 기타형태 저록 | Print version: Bussing-Burks, Marie, 1958- Starbucks 2nd edition. Santa Barbara, California : Greenwood, [2022] 9781440873881 |
| ISBN | 9781440873898 1440873895 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Introduction -- Origins and History of Starbucks -- The Founders and Early Management Team -- The Coffeehouse Experience -- Behind the Blends -- Digital Innovation and Experience -- Social Impact -- Financial Results and Executive Leadership -- Coffee Competition -- Coping with Controversy -- Starbucks and Schultz: Planning for the Future. |
| 요약 | "Part of the "Corporations That Changed the World" series, Starbucks, 2nd edition, tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest franchises of any kind, with over $10 billion in sales in 2021. Includes a glossary of coffee-related terms, offers a number of stimulating sidebars, and outlines a Starbucks timeline from 1971 to 2020, noting major business and product events, and touches upon recent developments, such as COVID-19"-- |
| 해제 | Provided by publisher. |
| 주제명(단체명) | Starbucks Coffee Company. Starbucks Coffee Company. |
| 주제명(지명) | United States. --fast |
| 일반주제명 | Coffee industry --United States. Coffee industry. |
| 언어 | 영어 |
| 바로가기 |  |
