자료유형 | 단행본 |
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서명/저자사항 | Markets in the making : rethinking competition, goods, and innovation/ Michel Callon ; translated by Olivia Custer ; edited by Martha Poon. |
개인저자 | Callon, Michel,author. Custer, Olivia,1966- translator, Poon, Martha,editor, |
형태사항 | 1 online resource (510 pages): illustrations. |
총서사항 | Near futures |
기타형태 저록 | Print version: Callon, Michel. Markets in the making Brooklyn, New York : Zone Books, [2021] 9781942130574 |
ISBN | 9781942130581 1942130589 |
일반주기 |
Translated from the French.
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서지주기 | Includes bibliographical references and index. |
요약 | "If you're convinced you know what a market is, think again. As product designers and entrepreneurs soon discover, stable commercial transactions are more enigmatic than economic theory makes them out to be. Slicing through blunt theories of supply and demand, Michel Callon presents a rigorously researched but counterintuitive model of how everyday market activity get produced, at scale"-- |
해제 | Provided by publisher. |
통일서명 | Emprise des marche?s.English |
일반주제명 | Markets. Marketing. Capitalism. Consumer goods. Commercial products. Capitalism. Commercial products. Consumer goods. Marketing. Markets. SOCIAL SCIENCE / Sociology / General |
언어 | 영어 |
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