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Netflix recommends algorithms, film choice, and the history of taste
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Netflix recommends : algorithms, film choice, and the history of taste/ Mattias Frey. |
| 개인저자 | Frey, Mattias,author. |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Frey, Mattias. Netflix recommends Oakland, California : University of California Press, [2021] 9780520382381 |
| ISBN | 0520382021 9780520382022 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Introduction -- Why we need film and series suggestions -- How algorithmic recommender systems work -- Cracking the code, part I : developing Netflix's recommendation algorithms -- Cracking the code, part II : unpacking Netflix's myth of big data -- How real people choose films and series -- Afterword : robot critics vs. human experts -- Appendix : designing the empirical audience study. |
| 요약 | "Algorithmic recommender systems, deployed by media companies to suggest content based on users' viewing histories, have inspired hopes for personalized, curated media, but also dire warnings of filter bubbles and media homogeneity. Curiously, both proponents and detractors assume that recommender systems are novel, effective, and widely used methods to choose films and series. Scrutinizing the world's most subscribed streaming service, Netflix, this book challenges that consensus. Investigating real-life users, marketing rhetoric, technical processes, business models, and historical antecedents, Mattias Frey demonstrates that these choice aids are neither as revolutionary nor alarming, neither as trusted nor widely used, as their celebrants and critics maintain. Netflix Recommends illustrates the constellations of sources that real viewers use to choose films and series in the digital age, and argues that, although some lament AI's hostile takeover of humanistic cultures, the thirst for filters, curators, and critics is stronger than ever"-- |
| 해제 | Provided by publisher. |
| 주제명(단체명) | Netflix (Firm) Netflix (Firm) |
| 주제명(지명) | United States. --fast |
| 일반주제명 | Streaming video --Social aspects --United States. Recommender systems (Information filtering) --Social aspects. SOCIAL SCIENCE / Media Studies |
| 언어 | 영어 |
| 바로가기 |  |
