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Design leadership ignited elevating design at scale
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Design leadership ignited : elevating design at scale/ Eric Quint, Gerda Gemser, and Giulia Calabretta. |
| 개인저자 | Quint, Eric,author. Gemser, Gerda,author, Calabretta, Giulia,author, |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Quint, Eric. Design leadership ignited Stanford, California : Stanford Business Books, an Imprint of Stanford University Press, 2022 9781503613966 |
| ISBN | 1503629864 9781503629868 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Design context -- Design leadership -- Design direction -- Design organization -- Design taxonomy -- Design resources -- Design scaling -- Design excellence. |
| 요약 | "Transformational design leadership requires a leader who, rather than designing products, designs the design function, establishing a thriving environment for the creative team. It also requires a leader who helps to design the organization, making design a strategic capability that advances innovation and enhances customer experiences. To examine the foundations of strong design leadership, the authors performed extensive in-depth interviews with design leaders working for Fortune 500 organizations across industries and geographies. Based on these insights, the book takes the position that a core challenge to successful design leadership is the ability to effectively balance long-term goals and short-term outcomes that can be contradictory in nature. This book provides insights and guidelines that will help design and business leaders recognize these often contradictory challenges and leverage them to the benefit of both the design function and the organization at large. Through a combination of practitioner experience and empirical research, the authors demonstrate how design can be used as a strategic capability to advance innovation and enhance customer experience"-- |
| 해제 | Provided by publisher. |
| 일반주제명 | Leadership. Industrial design --Management. Industrial design --Management. Leadership. |
| 언어 | 영어 |
| 바로가기 |  |
