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No-excuses innovation strategies for small- and medium-sized mature enterprises
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | No-excuses innovation : strategies for small- and medium-sized mature enterprises/ Bruce A. Vojak and Walter B. Herbst. |
| 개인저자 | Vojak, Bruce A.,author. Herbst, Walter B.,author, |
| 형태사항 | 1 online resource (xvii, 245 pages): illustrations. |
| 기타형태 저록 | Print version: Vojak, Bruce A. No-excuses innovation Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2022 9781503627581 |
| ISBN | 9781503633469 1503633462 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | The case for innovation -- Design thinking -- Emotional design -- Innovation processes and tools -- The innovators and those who manage them -- Strategic innovation management -- Midtronics : an exemplar of SMME innovation -- A call to action. |
| 요약 | "As small- and medium-sized enterprises (SMMEs) it is common for them to choose to only maintain what they believe to be the safety of maturity attained rather than to opt for a strategy that also includes constant reinvention and renewal. But as Bruce A. Vojak and Walter B. Herbst argue, this path of seemingly least risk and least resistance can be the most detrimental to the company in the long run. The real risk is to not innovate. No-Excuses Innovation makes the case to owners, advisors, executives, and leaders--as well as those in the trenches--of the value of innovation: why it's worthy of investment and what it can do for the health and longevity of a company. This book also details how innovation, and thus reinvention and renewal, can be most effectively and efficiently implemented. With case studies and narrative examples drawn from their time in the industry and the academy, the authors present a valuable strategy guide specific to SMMEs and one of the biggest existential dilemmas they encounter"-- |
| 해제 | Provided by publisher. |
| 일반주제명 | Small business --Technological innovations. Small business --Management. Petites et moyennes entreprises --Innovations. Petites et moyennes entreprises --Gestion. Small business --Management. Small business --Technological innovations. |
| 언어 | 영어 |
| 바로가기 |  |
