| 2 |
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Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure:
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Brown, Stephen W,Webster, Frederick E,Steenkamp, Jan-Benedict E M,Wilkie, William L,Sheth, Jagdish N,Sisodia, Rajendra S,Kerin, Roger A,Macinnis, Deborah J,Mcalister, Leigh,Raju, Jagmohan S,Bauerly, Ronald J,Johnson, Don T,Singh, Mandeep,Staelin, Richard
|
American Marketing Association
|
Journal of Marketing
|
2005
|
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