대구한의대학교 향산도서관

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Service Form

서명: Understanding Service Convenience.:
저자: Berry, Leonard L.;Seiders, Kathleen;Grewal, Dhruv;(http://www.swetsnet.com/link/access_db?issn=00222429&vol=00066&iss=00003&page=1
출판사: American Marketing Association
청구기호: Journal of Marketing
출판년: 2002
자료유형: 저널기사
소장처

서명: Managing the Total Customer Experience: Offering products or services alone is no longer enough: Organizations must provide their customers with satisfactory experiences. Competing on this dimension means orchestrating all the 'clues' that people detect in the buying process.
저자: Berry,LeonardL. Carbone,LewisP. Haeckel,StephanH.
출판사: Sloan Management Review Association
청구기호: MIT Sloan management review
출판년: 2002
자료유형: 저널기사
소장처

서명: A Health Care Agenda for Business - As health care costs continue to skyrocket, innovative companies are aggressively seeking ways to work with employees and providers to reduce costs while improving quality.:
저자: Berry, Leonard L,Mirabito, Ann M,Berwick, Donald M
출판사: Sloan Management Review Association
청구기호: MIT Sloan management review
출판년: 2004
자료유형: 저널기사
소장처

서명: Creating New Markets Through Service Innovation.:
저자: Berry, Leonard L.,Shankar, Venkatesh,Parish, Janet Turner,Cadwallader, Susan
출판사: Sloan Management Review Association
청구기호: MIT Sloan management review
출판년: 2005
자료유형: 저널기사
소장처

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