자료유형 | 단행본 |
---|---|
서명/저자사항 | Marketing for special and academic libraries : a planning and best practices sourcebook/ Patricia Higginbottom and Valerie Gordon. |
개인저자 | Higginbottom, Patricia C.,author. Gordon, Valerie S.,author, |
형태사항 | 1 online resource. |
총서사항 | Medical Library Association books |
기타형태 저록 | Print version: Gordon, Valerie S. Marketing for special and academic libraries. Lanham : Rowman & Littlefield, [2016] 9781442262690 |
ISBN | 9781442262713 1442262710 |
서지주기 | Includes bibliographical references and index. |
내용주기 | Strategic planning -- The marketing plan -- Marketing plan components -- Implementation -- Evaluation -- Brands and campaigns -- Digital publications -- Social media -- Personal interactions and events -- Visual and print marketing materials. |
일반주제명 | Academic libraries --Marketing. Special libraries --Marketing. LANGUAGE ARTS & DISCIPLINES --Library & Information Science --General. |
언어 | 영어 |
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