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Entering the shift age. Brands and marketing
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Entering the shift age. Brands and marketing/ David Houle. |
| 개인저자 | Houle, David. |
| 발행사항 | Naperville: Sourcebooks, 2012. |
| 형태사항 | 1 online resource. |
| 표지표제 | Entering the shift age.Part 4, chapter 21,Brands and marketing |
| 기타형태 저록 | Print version: Houle, David. Brands and Marketing (Entering the Shift Age, eBook 9). Naperville : Sourcebooks, ?012 9781402282942 |
| ISBN | 9781402282959 1402282958 9781402282942 140228294X |
| 요약 | We are leaving the Information Age and transitioning into the Shift Age, a time of transformation and change that offers both great risk and incredible opportunity. In Entering the Shift Age, David Houle identifies and explains the dynamics and forces that have shaped our world and will continue to reshape our world for the next 20 years. He shows how the Shift Age means a world fully global yet focused on the individual, where the speed of change is so fast that change itself is the new norm. He also comments from the front lines of the Shift Age on issues and topics that affect our lives, from business and technology to environment, media and global culture. eBook 9 discusses how the three forces of the Shift Age will change brands and how they are marketed. |
| 일반주제명 | Brand name products. Branding (Marketing) Forecasting. BUSINESS & ECONOMICS --Careers --General. BUSINESS & ECONOMICS --Personal Success. BUSINESS & ECONOMICS --Forecasting. Brand name products. Branding (Marketing) Forecasting. |
| 언어 | 영어 |
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