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Advertising, promotion, and new media
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Advertising, promotion, and new media/ edited by Marla R. Stafford, Ronald J. Faber. |
| 개인저자 | Stafford, Marla R.,1960-, Faber, Ronald J.,1948-, |
| 발행사항 | London: Routledge, 2015. |
| 형태사항 | 1 online resource. |
| ISBN | 9781317477563 1317477561 9781315706672 1315706679 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Pt. I. Defining, understanding, and measuring new media advertising -- pt. II. Important elements of Internet advertising -- pt. III. Banners, pop-ups, and online sponsorship -- pt. IV. Other new media ad forms -- pt. V. Conclusion. |
| 일반주제명 | Internet advertising. Advertising. Interactive multimedia. Interactive marketing. BUSINESS & ECONOMICS / Advertising & Promotion Advertising. Interactive marketing. Interactive multimedia. Internet advertising. |
| 언어 | 영어 |
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