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Whoever tells the best story wins : how to use your own stories to communicate with power and impact Second edition
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Whoever tells the best story wins : how to use your own stories to communicate with power and impact/ Annette Simmons. |
| 개인저자 | Simmons, Annette. |
| 판사항 | Second edition. |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Simmons, Annette. Whoever tells the best story wins. Second edition 9780814449134 |
| ISBN | 9780814449141 081444914X |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Cover; Title; Copyright; Contents; Acknowledgments; Introduction; Part One: Thinking in Story; 1. Story Thinking; 2. Story Is Experience Reconstituted; 3. Learning to Tell Stories; 4. It's All Storytelling; Part Two: Finding Stories to Tell; 5. Who-I-Am Stories; 6. Why-I-Am-Here Stories; 7. Teaching Stories; 8. Vision Stories; 9. Value-in-Action Stories; 10. I-Know-What-You-Are-Thinking Stories; Part Three: Perfecting the Craft; 11. Sensory Details Make Stories Experiential; 12. The Gift of Brevity; 13. Storytelling by Committee; 14. Point of View; 15. Story Listening; 16. Borrowing Genius. Appendix: Teaching StorytellingBibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; About the Author; Free Sample Chapter from Training That Delivers Results. |
| 요약 | Better than any other communication tool, stories explain who you are, what you want ... and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next big idea - you'll have greater impact if you have a compelling story to relate. This book will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated, this edition reveals how to use storytelling to: capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. It is complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling. -- |
| 해제 | Edited summary from book. |
| 일반주제명 | Business communication. Storytelling. BUSINESS & ECONOMICS --Industrial Management. BUSINESS & ECONOMICS --Management. BUSINESS & ECONOMICS --Management Science. BUSINESS & ECONOMICS --Organizational Behavior. Business communication. Storytelling. Aff?rskommunikation. |
| 언어 | 영어 |
| 바로가기 |  |
