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Green giants : how smart companies turn sustainability into billion-dollar businesses
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Green giants : how smart companies turn sustainability into billion-dollar businesses/ E. Freya Williams. |
| 개인저자 | Williams, E. Freya,author. |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Williams, E. Freya. Green giants. First Edition 9780814436134 |
| ISBN | 9780814436141 0814436145 9781680159127 1680159127 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Introduction: billion with a "B" -- The iconoclastic leader -- Disruptive innovation -- A higher purpose -- Built in, not bolted on -- Mainstream appeal -- A new behavioral contract -- Index. |
| 요약 | This book examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustainability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, this book serves as a blueprint for sustainable success that anyone can follow. -- |
| 해제 | Edited summary from book. |
| 일반주제명 | Leadership. Social responsibility of business. Industrial management --Environmental aspects. Success in business. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Industrial management --Environmental aspects. Leadership. Social responsibility of business. Success in business. |
| 언어 | 영어 |
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