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Millennials with kids : marketing to this powerful and surprisingly different generation of parents
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Millennials with kids : marketing to this powerful and surprisingly different generation of parents/ Jeff Fromm and Marissa Vidler. |
| 개인저자 | Fromm, Jeff. Vidler, Marissa, |
| 형태사항 | 1 online resource (xiv, 248 pages): illustrations. |
| 기타형태 저록 | Print version: Fromm, Jeff. Millennials with kids 9780814436585 |
| ISBN | 9780814436592 0814436595 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Foreword -- Acknowledgments -- Introduction -- Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Afterword -- Notes -- Glossary -- Index. |
| 요약 | While everyone was bemoaning their alleged laziness and self-absorption, the millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. This book changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. It captures data from a new large-scale generational study and reveals how to: enlist millennial parents as co-creators of brands and products; promote purpose beyond the bottom line and cultivate shareability; democratize customer experience; integrate technology; develop content-driven campaigns that speak to millennials. -- |
| 해제 | Edited summary from book. |
| 일반주제명 | Young adult consumers --Attitudes. Target marketing. Parents. Generation Y. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Generation Y. Parents. Target marketing. Young adult consumers --Attitudes. Jeunes adultes consommateurs --Attitudes. Cibles (marketing) G?n?ration Internet. Parents. |
| 언어 | 영어 |
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