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Creative library marketing and publicity : best practices
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Creative library marketing and publicity : best practices/ edited by Robert J. Lackie and M. Sandra Wood. |
| 개인저자 | Lackie, Robert J.,1966- editor, Wood, M. Sandra,editor, |
| 형태사항 | 1 online resource: illustrations. |
| 총서사항 | Best practices in library services |
| 기타형태 저록 | Print version: Creative library marketing and publicity 9781442254206 |
| ISBN | 9781442254220 144225422X |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns. |
| 주제명(지명) | United States. --fast |
| 일반주제명 | Libraries --Marketing. Libraries --Public relations. Libraries --United States --Case studies. LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General Libraries. Libraries --Marketing. Libraries --Public relations. |
| 언어 | 영어 |
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