상세정보
Export to Refworks부가기능
Marketing for special and academic libraries : a planning and best practices sourcebook
상세 프로파일
| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Marketing for special and academic libraries : a planning and best practices sourcebook/ Patricia Higginbottom and Valerie Gordon. |
| 개인저자 | Higginbottom, Patricia C.,author. Gordon, Valerie S.,author, |
| 형태사항 | 1 online resource. |
| 총서사항 | Medical Library Association books |
| 기타형태 저록 | Print version: Gordon, Valerie S. Marketing for special and academic libraries. Lanham : Rowman & Littlefield, [2016] 9781442262690 |
| ISBN | 9781442262713 1442262710 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Strategic planning -- The marketing plan -- Marketing plan components -- Implementation -- Evaluation -- Brands and campaigns -- Digital publications -- Social media -- Personal interactions and events -- Visual and print marketing materials. |
| 일반주제명 | Academic libraries --Marketing. Special libraries --Marketing. LANGUAGE ARTS & DISCIPLINES --Library & Information Science --General. |
| 언어 | 영어 |
| 바로가기 |  |
