상세정보
Export to Refworks부가기능
What customers crave : how to create relevant and memorable experiences at every touchpoint
상세 프로파일
| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | What customers crave : how to create relevant and memorable experiences at every touchpoint/ Nicholas Webb. |
| 개인저자 | Webb, Nicholas J.,1958- author. |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Webb, Nicholas J., 1958- What customers crave. New York, NY : AMACOM, [2017] 9780814437810 0814437818 |
| ISBN | 9780814437827 0814437826 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Part one. What you need to know about the customer experience -- The advent of "exceptional" customer service -- Bring home the bacon: the value of customer types -- The journey to exceptional customer experiences -- Getting down to the nitty-gritty: why, who, and what -- Innovating excellence -- Innovation: a collaborative process -- Part two. Mapping your customer's journey -- The pre-touchpoint moment -- The first touchpoint moment -- The core touchpoint moment -- The perfect last touchpoint moment -- The in-touchpoint moment -- Technology and the future of customer experience -- Your roadmap to What Customers Crave. |
| 요약 | Examining how the hyper-connected economy is radically changing consumer expectations, this book is jam-packed with tools and examples to show companies what they need to do to stay on top. -- |
| 해제 | Edited summary from book. |
| 일반주제명 | Customer services. Customer relations. BUSINESS & ECONOMICS --Industrial Management. BUSINESS & ECONOMICS --Management. BUSINESS & ECONOMICS --Management Science. BUSINESS & ECONOMICS --Organizational Behavior. Customer relations. Customer services. |
| 언어 | 영어 |
| 바로가기 |  |
