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The Activation Imperative : How to Build Brands and Business by Inspiring Action
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | The Activation Imperative : How to Build Brands and Business by Inspiring Action. |
| 개인저자 | Rosen, William. Minsky, Laurence, Sutherland, Rory, |
| 발행사항 | Blue Ridge Summit: Rowman & Littlefield Publishers, 2016. |
| 형태사항 | 1 online resource (223 pages). |
| 기타형태 저록 | Print version: Rosen, William. Activation Imperative : How to Build Brands and Business by Inspiring Action. Blue Ridge Summit : Rowman & Littlefield Publishers, ?016 9781442257047 |
| ISBN | 9781442257054 1442257059 |
| 내용주기 | Acknowledgments; Foreword; Preface; Chapter 1. AIM for Greater ROI: The Activation Imperative Method; Ready, Set, AIM; Broadcast, Billboards, Branding, and More; Start with the Shopper (Marketing); Connecting with Digital, Social, and Mobile; Come and Get It: Content and In-Bound Marketing; The Importance of Being Direct (Database and CRM, Too); Join Us: The World of Participation and Promotion Marketing; Are You Experiential?; Now a Word from Your Sponsor(ships); Build Your Relationship(s) with PR and Brand Journalism; AIM for Optimal Activation; Notes; Index; About the Authors. |
| 요약 | In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business. |
| 일반주제명 | Branding (Marketing) Product management. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) Product management. |
| 언어 | 영어 |
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