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Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising Second edition
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising/ Daniel Rowles. |
| 개인저자 | Rowles, Daniel,author. |
| 판사항 | Second edition. |
| 형태사항 | 1 online resource (xvi, 256 pages): illustrations. |
| 총서사항 | Business professional collection |
| 기타형태 저록 | Print version: Rowles, Daniel. Mobile marketing. Second edition. London ; New York : Kogan Page, 2017 9780749479794 |
| ISBN | 9780749479800 0749479809 |
| 일반주기 |
First edition published in 2014.
|
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Part one: Mobile marketing in perspective. Introduction -- Understanding the user journey -- Technology change and adoption -- Disruption and integration -- Devices, platforms and technology -- The future of mobile marketing -- Part two: The tactical toolkit. Introduction -- Mobile sites and responsive design -- Mobile and e-mail -- How to build an app -- Social media and mobile -- Mobile search -- Mobile advertising -- Augmented reality (AR) and virtual reality (VR) -- Quick response (QR) codes -- Location-based devices and beacons -- Near field communication (NFC) and mobile payments -- Instant messenger (IM) apps and short messaging service (SMS) -- Mobile analytics -- Part three: Mobile marketing checklists. Introduction -- Checklists -- Conclusions. |
| 요약 | How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy. |
| 일반주제명 | Internet marketing. Internet advertising. Mobile commerce. Mobile communication systems. Telemarketing. Internet advertising. Internet marketing. Mobile commerce. Mobile communication systems. Telemarketing. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
| 언어 | 영어 |
| 바로가기 |  |
