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Audio branding : using sound to build your brand
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Audio branding : using sound to build your brand/ Laurence Minsky, Colleen Fahey. |
| 개인저자 | Minsky, Laurence,author. Fahey, Colleen,author, |
| 형태사항 | 1 online resource (xviii, 214 pages). |
| 기타형태 저록 | Print version: Minsky, Laurence. Audio branding. 1st Edition. New York : Kogan Page Ltd, [2017] 9780749478575 |
| ISBN | 9780749478582 0749478586 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index. |
| 이용제한사항 | Owing to Legal Deposit regulations this resource may only be accessed from within National Library of Scotland. For more information contact enquiries@nls.uk. |
| 요약 | Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. |
| 일반주제명 | Branding (Marketing) Music in advertising. Advertising --Brand name products. Advertising --Psychological aspects. BUSINESS & ECONOMICS --Industrial Management. BUSINESS & ECONOMICS --Management. BUSINESS & ECONOMICS --Management Science. BUSINESS & ECONOMICS --Organizational Behavior. Advertising --Brand name products. Advertising --Psychological aspects. Branding (Marketing) Music in advertising. |
| 언어 | 영어 |
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