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Strategic internal communication : how to build employee engagement and performance Second edition
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Strategic internal communication : how to build employee engagement and performance/ David Cowan. |
| 개인저자 | Cowan, David,1961- author. |
| 판사항 | Second edition. |
| 형태사항 | 1 online resource. |
| 총서사항 | Business professional collection |
| 기타형태 저록 | Print version: Cowan, David, 1961- Strategic internal communication. Second Edition. New York : Kogan Page Ltd, [2017] 9780749478650 |
| ISBN | 9780749478667 0749478667 |
| 일반주기 |
Revised edition of the author's Strategic internal communication, 2014.
Includes index. |
| 서지주기 | Includes bibliographical references. |
| 내용주기 | Preface -- Introduction -- The new organizational triangle : internal communications, employee engagement and hr -- Culture shock : corporate culture does not exist -- Communicating through change, changing through -- Dialogue and the digital world -- Zone 1: intelligence : how organizations and people think -- Zone 2: emotion : how organizations and people feel -- Zone 3: interpretation : how organizations and people understand -- Zone 4: narrative : how organizations and people agree (or disagree!) -- The end zone : ensuring effective dialogue : how organizations and people talk -- Using the dialogue box -- Index. |
| 요약 | Design and implement an internal communications strategy with this complete guide based on the innovative Dialogue Box tool that will improve communication and therefore motivation and performance in your organization. |
| 일반주제명 | Communication in organizations. Communication in management. Communication in personnel management. Communication in management. Communication in organizations. Communication in personnel management. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
| 언어 | 영어 |
| 바로가기 |  |
