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The promise of diversity : how Brazilian brand capitalism affects precarious identities and work
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | The promise of diversity : how Brazilian brand capitalism affects precarious identities and work/ Nicolas Wasser. |
| 개인저자 | Wasser, Nikolaus,author. |
| 발행사항 | Bielefeld: Transcipt Verlag, 2017. |
| 형태사항 | 1 online resource (296 pages): illustrations. |
| 총서사항 | Postcolonial Studies;v. 29 |
| 기타형태 저록 | Print version: Wasser, Nicolas. Promise of Diversity : How Brazilian Brand Capitalism Affects Precarious Identities and Work. Bielefeld : Transcipt Verlag, ?017 9783837637540 |
| ISBN | 9783839437544 3839437547 3837637549 9783837637540 |
| 서지주기 | Includes bibliographical references (pages 277-296). |
| 내용주기 | Cover; Table of Contents ; Acknowledgments ; 1. Introduction ; 1.1 Identity markets and their discontents ; 1.2 Culture, hegemony and (sexual) difference ; 1.3 Notes on method and research procedure ; 2. Governing through desires Brands, identities and the case of Visibly Hot. 2.1 The brand as a mode of conduct 2.1.1 How commodities obtained a life of their own ; 2.1.2 Behavioral science and the shift to the consumer's needs ; 2.1.3 Media and the social fabric of the everyday ; 2.1.4 The role of lifestyles and political stances ; 2.1.5 The corporate brand. 2.1.6 Branding and the body 2.2 Sexy difference: from product to advertising ; 2.2.1 Exploring the product ; 2.2.2 Sunglasses are becoming sexy ; 2.2.3 Exploiting the sexist gaze ; 2.2.4 Enacting feminism and freedom ; 2.3 Architectures of the corporate brand. 2.3.1 From Californian rock dreams to brand management 2.3.2 Style and identity politics ; 2.3.3 Up with sales! Spatial, organizational and identity expansions ; 2.3.4 Conventions and affective bonds ; 2.4 The search for econo-sexy professionals: diversity management. 2.4.1 "We don't simply like- we give it a value" 2.4.2 Diversity, a somewhat different equality ; 2.4.3 Inclusion as normalization? ; 3. Longing to be different ; 3.1 Identification as government ; 3.2 Life-work-worlds ; 3.2.1 The first employment ; 3.2.2 Service and shopping workers. 3.2.3 The artistic improvisers. |
| 주제명(지명) | Brazil. --fast |
| 일반주제명 | Sexual division of labor --Brazil. Gender identity in the workplace --Brazil. Diversity in the workplace --Brazil. Brand name products --Social aspects --Brazil. Capitalism --Social aspects --Brazil. Ethnicity --Brazil. BUSINESS & ECONOMICS --Industrial Management. BUSINESS & ECONOMICS --Management. BUSINESS & ECONOMICS --Management Science. BUSINESS & ECONOMICS --Organizational Behavior. Brand name products --Social aspects. Capitalism --Social aspects. Diversity in the workplace. Ethnicity. Gender identity in the workplace. Sexual division of labor. |
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