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Entrepreneurial leadership : a practical guide to generating new business
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Entrepreneurial leadership : a practical guide to generating new business/ Angelo Mastrangelo. |
| 개인저자 | Mastrangelo, Angelo,author. |
| 발행사항 | Santa Barbara, California: Praeger, [2016]. |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Entrepreneurial Leadership : A Practical Guide to Generating New Business : ABC-CLIO,c2015 9781440835544 |
| ISBN | 9781440835551 1440835551 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Cover; Title; Copyright; Contents; Acknowledgments; Prologue; Defining Entrepreneurial Leadership; Part I: The Opportunity Model; Introduction to the Opportunity Model; Where Do I Begin?; 1. Finding a Commercially Viable Problem; A Toilet Before Its Time; Demand: How Much Is Enough?; The Perils of Head-to-Head Competition; Small Niches Can Be Profitable; Understanding Primary Demand; The Value of Being Prepared; Understanding Human Behavior: "Mother-in-Law" Research; People First, Technology Second; Local Needs and Wants; General Needs; Customer Service; Timing and Strategy The Best-Case Scenario: When Strategy Meets TechnologyChanges = Opportunity; Solving Problems That Don't Exist; The Haves Resist Change; Disruption; "Never Buy a Business You Don't Understand"; How Much Do I Need to Know?; Making Something Out of Nothing Is "Special"; Closing Thoughts: Ideas versus Opportunities; A Final Word on Funding; 2. Establishing a Comparative and Competitive Advantage; What Business Am I In?; Comparative Advantage: From Ordinary to Extraordinary; Planning a Prototype; Positioning a Product or Service; Selecting a Distribution System; Creating Awareness Competing on Value, Not Price3. Making Your Product or Service Sustainable; Two Definitions of Sustainability; Trademarks; Beware of Trademark Trouble; First-Mover Advantage; Constant and Continuous Improvement; Generating New Business Utilizing Continuous Improvement; Continuous Improvement and the Wow Factor; Closing Thoughts: A Big "Wow" in a Small Way; 4. Keeping Your Product or Service Profitable; Three Ways to Avoid Liquidity Problems; Guarding Your Cash; Avoid Unnecessary Debt; Negotiating Terms with Suppliers; Guarding Against Customers' Debt; Banking on an Important Relationship 5. Eight Tips for Effective Team Building1. Attitude and Character Are More Than 50 Percent; Skills Can Be Taught; 2. Know Yourself and What Help You Need; 3. Pick People Who Are Better Than You at What You Do; 4. Be a Team Player-Leave Your Ego at the Door; 5. Experience Matters; 6. Mix Experience with Youth; 7. Remember: Partnerships Are Easy to Get Into and Difficult to Get Out Of; 8. Control Matters; Conclusion; Part II: The Enduring Leadership Model; 6. Built to Last: The Enduring Leadership Model; What Good Leaders Want: The Art of Willing Cooperation; Three Ways to Gain Cooperation How to Develop Co-OperatorsThe Power of Win-Win; Preventing Catastrophe through Willing Cooperation; 7. Professional Leadership: Purpose, Process, Coordination, and Planning; Battling Bureaucracy: Missing the Million-Dollar Call; Professional Leadership; The Pursuit of Excellence; "We Are the Best!"; Seeing Bev-Pak's "Big Picture"; Inspiring Passion; Providing a Process and Creating Coordination; Getting Leaders to Cooperate; 8. Personal Leadership: Expertise, Trust, Caring, Sharing, and Morality; Five Crucial Questions; Expertise: "Catching Excellence"; Expertise Has to Be Earned |
| 일반주제명 | New business enterprises --Management. Leadership. Entrepreneurship. Strategic planning. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Entrepreneurship. Leadership. New business enterprises --Management. Strategic planning. |
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