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Digital marketing strategies for fashion and luxury brands
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Digital marketing strategies for fashion and luxury brands/ Wilson Ozuem and Yllka Azemi, editors. |
| 개인저자 | Ozuem, Wilson,1974-, Azemi, Yllka,1988-, |
| 발행사항 | Hershey, PA: Business Science Reference, [2018]. |
| 형태사항 | 1 online resource. |
| 총서사항 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| 기타형태 저록 | Print version: Digital marketing strategies for fashion and luxury brands. Hershey, PA : Business Science Reference, [2018] 9781522526971 1522526978 |
| ISBN | 9781522526988 1522526986 |
| 서지주기 | Includes bibliographical references and index. |
| 요약 | "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"-- |
| 해제 | Provided by publisher. |
| 일반주제명 | Fashion merchandising. Luxuries --Internet marketing. Internet marketing. DESIGN --Textile & Costume. |
| 언어 | 영어 |
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