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Tap : unlocking the mobile economy
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Tap : unlocking the mobile economy/ Anindya Ghose. |
| 개인저자 | Ghose, Anindya,author. |
| 발행사항 | Cambridge, Massachusetts ; London, England: The MIT Press, [2017]. |
| 형태사항 | 1 online resource (ix, 230 pages): illustrations. |
| 기타형태 저록 | Print version: Ghose, Anindya. Tap. Cambridge, Massachusetts ; London, England : The MIT Press, [2017] 9780262036276 |
| ISBN | 9780262340427 0262340429 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | I. Human behavior and the mobile phone journey so far -- Mobile phones : a truly transformative technology -- What the smartphone has changed -- Striking a balance -- II. The forces shaping the mobile economy -- Context : what's going on? -- Location : why geography matters -- Time : it's on your side -- Saliency : can you see me now? -- Crowdedness : why scarcity of space matters -- Trajectory : watch where you're walking -- Social dynamics : you are who you're with -- Weather : creating the perfect storm -- Tech mix : solving Wanamaker's riddle -- III. Next generation tech forces -- The growing intimacy between us and our devices -- The next generation technologies -- Epilogue -- Notes -- Index. |
| 일반주제명 | Mobile commerce. Cell phone advertising. Consumer behavior. World Wide Web --Security measures. Cell phone advertising. Consumer behavior. Mobile commerce. World Wide Web --Security measures. BUSINESS & ECONOMICS / Commerce BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Sales & Selling / General |
| 언어 | 영어 |
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