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The language of global success : how a common tongue transforms multinational organizations
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | The language of global success : how a common tongue transforms multinational organizations/ Tsedal Neeley. |
| 개인저자 | Neeley, Tsedal,author. |
| 발행사항 | Princeton, New Jersey: Princeton University Press, [2017]. |
| 형태사항 | 1 online resource (vii, 188 pages). |
| 기타형태 저록 | Print version: Neeley, Tsedal. Language of global success. Princeton, New Jersey : Princeton University Press, [2017] 9780691175379 |
| ISBN | 9781400888641 1400888646 |
| 서지주기 | Includes bibliographical references (pages 173-184) and index. |
| 내용주기 | The lingua franca mandate: "Englishnization" -- Leading the lingua franca mandate -- Linguistic expats and bounded fluency: "I am an expat in my own country" -- Cultural expats and the Trojan Horse of language: "It's their culture wrapped in our language" -- Dual expats' global work orientation: "Been there, done that, know that!" -- Five years post-mandate -- Lessons from top leaders, managers, and employees. |
| 요약 | "Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers. |
| 일반주제명 | International business enterprises. Organizational behavior. Business and politics. BUSINESS & ECONOMICS / Industries / General Business and politics. International business enterprises. Organizational behavior. |
| 언어 | 영어 |
| 바로가기 |  |
