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Utilizing Consumer Psychology in Business Strategy : emerging research and opportunities
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Utilizing Consumer Psychology in Business Strategy : emerging research and opportunities/ by Tevfik Dalgic and Sevtap Unal. |
| 개인저자 | Dalgic, Tevfik,author. Unal, Sevtap,1971- author, |
| 발행사항 | Hershey, PA: Business Science Reference, [2018]. |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Dalgic, Tevfik. Utilizing Consumer Psychology in Business Strategy. Hershey, PA : Business Science Reference, [2018] 9781522534488 |
| ISBN | 9781522534495 1522534490 |
| 요약 | "This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"-- |
| 해제 | Provided by publisher. |
| 일반주제명 | Strategic planning. Consumer behavior --Psychological aspects. Decision making. Consumer behavior --Psychological aspects. Decision making. Strategic planning. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
| 언어 | 영어 |
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